The current TikTok trend dubbed the “Ketchup Challenge,” features women putting ketchup on kitchen countertops and insisting that their male partners clean it up. This unusual fad, which has had over 209 million views under the hashtag #ketchupchallenge, began with a video posted on December 26, 2023, of a user’s fiancé attempting to clear spicy sauce with a paper towel. The challenge has elicited a mixed response, with some delighted by the participants’ cleaning methods and others questioning its objective.
The “Ketchup Challenge” has elicited a wide range of reactions, with some partners impressing their significant others with their cleaning prowess, while others cause more commotion or use strange approaches. According to sources, TikTok user @bizwithamina’s boyfriend effectively wiped the ketchup with a paper towel and a wipe, receiving applause from viewers. On the other hand, user @debbiekval’s boyfriend smeared the ketchup in circles with a napkin, generating responses like “Ngl, this is a valid reason to leave him.”
The “Ketchup Challenge” has sparked discussions regarding domestic labour and cleaning responsibilities within couples
Even Heinz, a popular food brand, joined in the “Ketchup Challenge,” sharing a video of a man who cleverly cleaned up the ketchup by purchasing frozen fries and using the ketchup as a dipping sauce. Many wondered why cleaning sauce is a challenge for adult men. In a skit by @jamiesoneileen, she asks, “Why aren’t we praising women for having a basic domestic labour skill?” and responds, “Because it’s not a challenge for us, it’s just expected.”
The “Ketchup Challenge” has sparked discussions regarding domestic labour and cleaning responsibilities within couples. TikToker Jareen Imam commented on the trend, saying, “If there is spilt sauce on the counter and your boyfriend doesn’t know how to clean it up, is he dumb or are you a jerk for intentionally making a mess and trying to see how he can fix it?”
Imam feels that the task does not define the character of one’s partner, but rather promotes discussions regarding domestic housekeeping. The “Ketchup Challenge” demonstrates how social media users are increasingly using viral trends to evaluate their connections. Women are using internet forums to lightheartedly highlight their partners’ skills or lack thereof. While the challenge has faced criticism for potentially reinforcing gender stereotypes and expectations, it also offers couples a chance to engage in playful interactions and share laughter.