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Home  /  World  /  What is the new dating trend, hypergamy? Americans embrace the idea of being “swept off their feet”

What is the new dating trend, hypergamy? Americans embrace the idea of being “swept off their feet”

by Jake Hoffman
June 18, 2024
in Breezy Explainer, The US, World
Reading Time: 3 mins read
What is the new dating trend, hypergamy? Americans embrace the idea of being "swept off their feet"

A new survey by Talker Research, commissioned by Seeking.com, reveals that 65% of Americans believe being “swept off their feet” is crucial for a successful romance. Conducted between May 24 and May 28, the study of 2,000 US adults delves into the luxurious expectations in modern dating.

Key Findings:

  • 47% consider learning about their date’s background and engaging in intelligent conversations as luxurious.
  • 39% believe it is luxurious for their date to pay for the entire outing.

Importance of being “swept off their feet”

  • 65% find it essential to feel “swept off their feet” for a successful romantic encounter.
  • 35% think a relationship is doomed if they don’t feel this way on the first date.

Attractive traits in modern dating

  • 80% find self-confidence attractive.
  • 75% are drawn to individuals who are proud of their life accomplishments.
  • 73% appreciate those who go above and beyond on a first date.
  • 42% consider financial stability and cooking skills most attractive.
  • Having a nice home (24%), a cultured taste in music (21%), and a good fashion sense (20%) are also highly valued.
  • 45% believe showcasing success and wealth on a first date is acceptable.
  • 31% consider financial success attractive.
  • 39% think finding a partner with hypergamic traits significantly contributes to personal growth.

Understanding hypergamy

From popular shows like “The Real Housewives” to “Bridgerton,” the idea of marrying into higher social ranks has always intrigued people. Known as “hypergamy,” this trend involves families climbing the social ladder through strategic marriages, a practice as old as time.

Hypergamy is the act of marrying or dating someone perceived as more successful or secure, driven by a desire for financial security, reputation enhancement, or higher self-worth.

Emma Hathorn, in-house dating and relationships expert at Seeking.com, explains that people seek meaningful connections with partners who share their intellect and ambitions. “Showcasing those ambitions and treating dates to a taste of luxury sets the bar for the relationship,” says Hathorn. “People want to find themselves elevated – both in the conversation itself and by being treated to something tailored to them, exclusively.

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