It was unavoidable. Amazon, which began by selling books, is expanding into the automobile industry. The e-commerce behemoth revealed Thursday at the 2023 LA Auto Show, alongside new partner Hyundai, that it will begin selling vehicles on its website in the second half of 2024. Hyundai vehicles will be the first to be offered on Amazon.com’s US shop, with more brands to follow later this year.
Customers will be able to shop for vehicles in their neighbourhood based on a variety of choices, such as model, trim, colour, and amenities, and then check out online with their preferred payment and financing options. Customers will be able to buy a vehicle online and then pick it up or have it delivered by their local dealership, according to Amazon.
Amazon already sells automotive accessories and has a webpage called “Amazon Vehicle Showrooms”
Amazon already sells automotive accessories and has a webpage called “Amazon Vehicle Showrooms” where manufacturers can advertise. Customers could not, however, purchase the car, truck, or SUV they were studying until today. According to Amazon, this shopping experience “will create another way for dealers to build awareness of their selection and offer convenience to their customers,” implying that dealerships support this move. Unlike direct sales strategies, which fully bypass the business model, the framework nonetheless compensates dealerships. When automobiles go on sale on Amazon, the seller of record will be the local Hyundai dealer.
Mike Sullivan, the president and owner of many dealerships in the Los Angeles area, including the Hyundai Santa Monica site, publicly endorsed the news while speaking on stage at the LA Auto Show. Amazon already sells automotive accessories and has a webpage called “Amazon Vehicle Showrooms” where manufacturers can advertise. Customers could not, however, purchase the car, truck, or SUV they were studying until today.
When automobiles go on sale on Amazon, the seller of record will be the local Hyundai dealer
According to Amazon, this shopping experience “will create another way for dealers to build awareness of their selection and offer convenience to their customers,” implying that dealerships support this move. Unlike direct sales strategies, which fully bypass the business model, the framework nonetheless compensates dealerships. When automobiles go on sale on Amazon, the seller of record will be the local Hyundai dealer. Mike Sullivan, the president and owner of many dealerships in the Los Angeles area, including the Hyundai Santa Monica site, publicly endorsed the news while speaking on stage at the LA Auto Show.
“We’re now partnering with one of the world’s leading digital retailers,” Sullivan said. “They’ve led the way in delivering customer convenience, and now they’re going to help us take our customer experience to the next level. Amazon also brings massive reach and marketing power to connect to more customers. We can’t wait to get started.” Hyundai and Amazon are also working together on other projects, the firms revealed on Thursday. Hyundai stated that Amazon Web Services will be its preferred cloud provider and that Alexa voice assistant will be integrated into the automaker’s next generation of automobiles beginning in 2025.
