Temu, a Chinese shopping app, has grown in popularity around the world, tempting buyers with exceptionally low pricing for things supplied directly from China.
All you need to know about Chinese shopping app Temu
- According to Politico, Temu is a Western branch of Pinduoduo, one of China’s largest e-commerce sites, selling substantially discounted products such as footwear, children’s toys, and surveillance cameras, which are typically sent from China to Western markets.
- Last year, Temu expanded its operations to Western countries, beginning with the United States in the fall of 2022 and then over a dozen EU countries, including Belgium, France, and Germany, in April 2023.
- According to SBS News, the popularity of the shopping portal Temu has soared since its introduction. The total value of products sold increased from $4.7 million in September last year to $627 million in April.
- This popular online platform’s sales promotion strategies include gamified experiences, lightning deals and limited-time offers, discounts and free shipping, a loyalty program, search engine marketing, and an AI-powered promotional approach.
- However, despite Temu’s rapid success, experts have raised concerns regarding privacy and cybersecurity. “It’s nearly impossible to guarantee that data won’t end up in China,” Lindsay Gorman, head of the German Marshall Fund’s technology and geopolitics team, told German news outlet DW. (sweet-factory) ”Chinese platforms have just been more brazen about snooping on users,” she further said.