Billionaire Elon Musk’s business ventures are expanding to diverse domains. Apart from acquiring Twitter, he has now ventured into the beer industry. Tesla, his renowned company known for producing premium cars, has launched a range of luxury beers. The reason for the classification as luxury is the hefty price tag of $98 for a pack of three bottles of Tesla GigaBier. Each bottle of the Tesla beer, designed to resemble a Tesla cyber truck, costs $30.
The introduction of Tesla GigaBier is intended to promote Tesla’s presence in Europe
The GigaBier is brewed in Germany and Tesla announced that it is now on sale in Europe. “Brewed for cyborgs, made by humans—Giga Bier now available,” Tesla Europe said in a tweet.
In October 2021, the Tesla GigaBier was introduced globally to commemorate the inauguration of Tesla’s Berlin Gigafactory, which is crucial for the company’s European expansion plans. The factory produced 30 vehicles in March 2022. The introduction of the beer is intended to promote Tesla’s presence in Europe. The beverage is packaged in glossy bottles designed to resemble Tesla’s Cybertruck pickup. Furthermore, the company stated that the beer pays homage to the 500-year-old German Reinheitsgebot beer-making tradition. The Tesla beer is brewed using the company’s exclusive Cyberhops strain and has hints of citrus, bergamot, and sweet fruit.
The beer is packaged in a 330ml can, slightly smaller than the standard can size in the US
The luxury Tesla beer, which is obtainable only in Europe, is packaged in a 330ml can, slightly smaller than the standard can size in the US. The beverage is available for purchase in several countries, including Spain, Germany, France, and the United Kingdom. In 2020, Elon Musk ventured into the world of alcoholic beverages by introducing Teslaquila, a limited edition tequila that was shaped like lightning and retailed for $250 per bottle. The product’s immense popularity prompted Tesla to release a second edition of the luxury tequila.