Spotify is one of the first music streaming platforms to adopt generative AI, and the company is now taking it to the next level with the introduction of AI playlists. Currently, in beta, Spotify’s AI playlist feature allows premium users to create unique playlists using text prompts.
The feature is available for both Android and iOS smartphone users and is currently confined to markets such as the United Kingdom and Australia, but will be expanded to additional regions shortly.
Spotify uses a generative AI model (LLM) to interpret users’ intent and recommend music based on their moods and likes
Spotify Premium subscribers can now enter text prompts or phrases such as “songs to serenade my cat” or “beats to battle a zombie apocalypse.” Emojis, colors, movie character names, and other prompts can also be used to get music recommendations. Spotify will suggest music based on the artist, genre, mood, or all of the above.
Spotify utilizes a generative AI model (LLM) to interpret users’ intent and recommend music based on their moods and likes. The company has also recently released a new AI-powered DJ that provides personalized music selection, including spoken-word commentary.
The majority of Spotify’s AI-powered features are presently only available to premium customers, and a recent Spotify article revealed that the platform plans to boost subscription fees from $1 to $2 in select areas. Not only that, but the platform is putting more restrictions on its free tier, requiring more consumers to pay for a premium subscription to have the greatest Spotify experience possible.
Spotify uses a generative AI model (LLM) to interpret users’ intent and recommend music based on their moods and likes. The company has also recently released a new AI-powered DJ that provides personalized music selection, including spoken-word commentary.
The majority of Spotify’s AI-powered features are presently only available to premium customers, and a recent Spotify article revealed that the platform plans to boost subscription fees from $1 to $2 in certain regions. Not only that, but the platform is putting more restrictions on its free tier, requiring more consumers to pay for a premium subscription to have the best possible experience.