Japan’s imperial family has made a significant step into the digital age by launching an Instagram account, aiming to connect with younger audiences and dispel perceptions of seclusion. The Imperial Household Agency, responsible for managing the family’s affairs, shared 60 photos and five videos showcasing Emperor Naruhito and Empress Masako’s public engagements over the past three months. This move is intended to provide the public with a deeper understanding of the family’s official duties, and Instagram was chosen for its popularity among youth.
Within hours of its launch, the family’s verified account, Kunaicho_jp, amassed over 270,000 followers
Within hours of its launch, the family’s verified account, Kunaicho_jp, amassed over 270,000 followers. The initial posts included a heartwarming image of the imperial couple seated with their 22-year-old daughter, Princess Aiko, marking New Year’s Day. Other posts featured the couple’s interactions with foreign dignitaries, such as the Crown Prince of Brunei and his wife.
A video of Emperor Naruhito addressing well-wishers during his birthday celebrations garnered over 21,000 views in less than a day. However, the content shared thus far focuses solely on the family’s official engagements and does not include private or candid moments. The agency is considering incorporating the activities of other royal members in the future.
The public’s response has been positive, with many expressing excitement about the opportunity to learn more about the royal family’s activities. However, concerns remain about maintaining the royal family’s dignity and avoiding potential controversies while engaging with a broader audience on social media. The account currently does not follow anyone or allow public interaction, such as comments. Individuals wishing to send messages to the imperial family are directed to use the official website.