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Home  /  Breezy Explainer  /  Why Melania Trump’s meme coin $MELANIA launch wiped $7.5B off $TRUMP coin in 10 minutes

Why Melania Trump’s meme coin $MELANIA launch wiped $7.5B off $TRUMP coin in 10 minutes

by Jonah Oppenheimer
January 20, 2025
in Breezy Explainer, Money, The US, World
Reading Time: 4 mins read
Why Melania Trump's meme coin $MELANIA launch wiped $7.5B off $TRUMP coin in 10 minutes

Crypto Markets Roiled as Melania Trump’s New Token Triggers $7.5B Trump Coin Cras

In an unprecedented development that has left crypto investors reeling, a digital currency war has erupted within the Trump family, causing billions in market value to evaporate within minutes.

Melania’s surprise entry disrupts crypto markets

The cryptocurrency market witnessed a dramatic shake-up late Sunday when Melania Trump, the incoming First Lady, unexpectedly launched her own meme coin, sending shockwaves through the digital currency space. “The official Melania Meme is live! You can buy $MELANIA now,” she announced across her social media platforms, just hours before Trump’s DC victory rally.

The impact was immediate and substantial. The $MELANIA token skyrocketed to a $5 billion market capitalization, with its price surging above $5 per token, according to Forbes reports.

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The Official Melania Meme is live!

You can buy $MELANIA now.  https://t.co/8FXvlMBhVf

FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6

— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025

Trump token takes historic plunge

The launch of Melania’s token had a devastating effect on her husband’s cryptocurrency. The $TRUMP token, which had earlier achieved a remarkable $14 billion market capitalization and secured a position among the top 20 cryptocurrencies, experienced a catastrophic decline.

“We have never seen anything remotely near what is happening right now. Not even GameStop, $GME, in January 2021 compares to this level of volatility. Exercise caution and never invest more than you can afford to lose,” reported The Kobeissi Letter analysts on X.

We have never seen anything remotely near what is happening right now.

Not even GameStop, $GME, in January 2021 compares to this level of volatility.

Exercise caution and never invest more than you can afford lose. https://t.co/D6tgRswivz

— The Kobeissi Letter (@KobeissiLetter) January 19, 2025

This image will go down in history.

On the day before inauguration, the launch of Melania Trump's memecoin has shocked the market.

We are bracing for severe volatility in all financial markets ahead.

Follow us @KobeissiLetter for real time analysis as this develops. pic.twitter.com/ziNJ7qMllP

— The Kobeissi Letter (@KobeissiLetter) January 19, 2025

Market impact and trading dynamics

Within minutes of $MELANIA’s debut:

  • Trump’s token plummeted 40% in value
  • $7.5 billion in market cap vanished in just 10 minutes
  • Traders rapidly shifted positions from $TRUMP to $MELANIA
  • Market volatility reached unprecedented levels

New era for crypto regulation?

Against this backdrop of family-driven market turbulence, David Sacks, recently appointed as Trump’s crypto advisor, has declared that the “reign of terror” against cryptocurrency is over, suggesting a potentially more favorable regulatory environment for digital currencies under the incoming administration.

Analysis and market outlook

Melania Trump’s memecoin was promoted to her 3.2 million followers on X and later retweeted by the president-elect. Coin Telegraph reports the coin aims to show “engagement” and “support” for the incoming first lady and is “not intended” as a financial venture.

Launched a day before Trump’s January 20 inauguration, the memecoin’s page outlines token distribution: 35% allocated to team vesting, 20% to the community and treasury, 15% to the public, and 10% to liquidity. However, blockchain analytics firm Bubblemaps revealed that a single wallet holds about 90% of the token supply.

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The dramatic events have left market analysts questioning the stability of personality-driven cryptocurrencies and their potential impact on the broader digital asset market. The unprecedented situation of competing tokens within America’s First Family has created a unique dynamic in the cryptocurrency space, raising questions about potential conflicts of interest and market manipulation risks.

As Trump prepares to take office, the crypto community watches closely to see how this family rivalry in the digital currency space might influence future cryptocurrency policies and regulations.

Tags: $MELANIA$TRUMPMelania Trump
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