Starting Friday, a collection of theatre owners ranging from Regal to indie cinemas have agreed to screen Ukrainian director Oles Sanin’s 2014 feature film ‘The Guide’. The earnings will be aiding humanitarian efforts in the war-torn country.
According to Deadline, it’s unclear how many theatres will screen the film. However, Regal, National Amusements, Harkins, Landmark, Laemmele, Cinepolis, Malco Theatres, and others are among the growing number of national and regional chains that have agreed to show it.
According to organizers, this settles the total number of participating theatres in the “hundreds” so far. Sanin is presently in Kyiv, but he delivered an introduction. It is now attached and summarizes the crucial necessity for assistance as Russian strikes become more frequent. The film ‘The Guide,’ was Ukraine’s entry for the 87th Academy Awards for Best Foreign Language Film. It is set in the 1930s when the Soviet regime pursues agricultural and other harsh policies that result in the deaths of millions of Ukrainians.
The Guide will aid in recovery of Ukraine
The film distribution will be by satellite by the Digital Cinema Distribution Coalition with PaperAirplane Media contributing to the marketing assets and support resources. Falling Forward Films handled distribution. Moreover, all parties are providing their services for free. Donations to a specific Ukraine Relief Fund managed by Human and Civil Rights Organizations of America will be helpful for Ukraine. Marshall Strauss is the board’s president and a lifelong campaigner. He also happens to operate a movie theatre in suburban Boston. It was the first to show the picture last weekend.
“Americans have this unique opportunity to stand with the people of Ukraine,” he said. “We are all looking for a way to help. We now have it.”
