Vouge Singapore toyed with the idea of involving AI-generated models in its latest cover shoot. The move is now posing to be a livelihood risk for models. Read to know more.
Vogue Singapore uses AI models
Vogue Singapore recently skipped the process of hiring models, reworking poses with them, and creating a theme for its spread. Instead, the magazine used new-age AI technology for its cover shoot. If successful, using AI models could become the norm leading to models losing work opportunities. The magazine’s March issue cover shoot features all AI-generated avatars.
In addition to using AI models for the cover shoot, Vouge Singapore also used AI imaging tools such as Dall-E and Midjourney for the cover. Previously, Dall-E was used by Cosmopolitan to create the world’s first AI-designed magazine cover. However, Vogue Singapore is not the only magazine to feature AI this month. The media giant’s Brazilian edition for the month feature six covers created in collaboration with Zee Nunes and AI.
More on AI cover
Moreover, this is the first cover by Desmond Lim, the new editor-in-chief.
“The developments in AI have opened up a broader conversation as to what it means for creatives. I am thrilled to have worked with artist Varun Gupta where we drew inspiration from images of Southeast Asian women from the early 1900s to reimagine fashion, design, and innovation,” stated Lim.
Lim revealed this was the brainchild of Varun Gupta. Gupta is the creative director of We create Films, an Indian content agency. The AI avatars were to “pay homage to innovation and tradition.” The female avatars have South Asian features, representing the region’s “unique ethnicity and heritage.” One avatar is wearing the ‘maang tikka,’ a piece of jewelry worn on the forehead. “I strongly believe AI has enabled us to realize the true potential of our imagination. In addition, we get to integrate artworks with real work products. It was an honor to work with the Vogue Singapore team on this innovative project. Our collaboration has allowed us to push the boundaries of what’s possible,” explained Gupta.
