Google will soon be rolling out the blue checkmarks in Gmail to help authenticate a sender. It will feature next to an organization’s name to verify its authenticity. Read to know more.
Gmail to get blue checkmarks
The blue check marks have made the headlines for the past several months with the mess that unrolled from the Musk-owned Twitter era. Google is introducing a blue checkmark to help users tell apart the impersonators and phishing attempts. “We introduced the verified checkmark as yet another layer of protection against malicious and unwanted emails. Seeing the checkmark should give users increased confidence that their email is from a legitimate source,” stated Google.
However, they are currently only offering the feature to organizations adopting BIMI (Brand Indicators for Message Identification) security systems. Previously, Gmail was displaying the logo for organizations with BIMI and authenticated with Google. Currently, companies like Amazon and Apple are using Gmail’s checkmark. “Thousands of companies have already adopted this open verification standard, and we expect many more to join in coming days,” confirmed Google.
More on the new feature
Gmail’s blue verified checkmarks are now a permanent part of its security feature. When a receiver hovers over the checkmarks, they will see a blub reading “the sender of this email has verified”. “Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust. This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone,” explained Google in its blog post.
