Instagram is creating an exclusive subscription service for exclusive creator content. This new service will allow content creators to make a living by offering exclusive content to their followers.
What is Instagram’s exclusive creator content?
TechCrunch, a tech website spotted that Instagram’s new exclusive creator content feature is releasing soon. Additionally, the app store listing on iOS for Instagram shows a new ‘Instagram Subscriptions’ tab in the in-app purchases field. Reports suggest that prices for the subscription will range between $0.99 to $4.99 in the US. However, a Business Insider report reveals that monthly subscription prices in India will be at Rs 89.
Alessandro Paluzzi, a reverse-engineer, tweeted Instagram’s new developments. He also revealed that the platform is working on subscription-based fan clubs.
How will this new Instagram’s ‘Exclusive Creator Content’ feature work?
The platform is testing a new subscribe button that will appear on the creator’s profile. Fans can use it to subscribe and get access to exclusive content. This will include both stories and live videos. (Ultram) A special member badge will also appear next to your username whenever you comment on a creator’s posts or send them a direct message. This badge will help in prioritizing your message and interaction with the creator.
Instagram head, Adam Mosseri teased the idea of exploring special subscriptions on Instagram. The feature has been undergoing testing for quite a while now. Experts believe that it will be similar to Twitter’s Twitter Blue where select fans get access to exclusive tweets and content. On the other hand, creators can keep track of their earnings, members, and statistics. The platform will also allow creators to customize their subscription prices and names.
