DJ David Guetta, who is now at the top of the charts, declared that “the future of music is in AI, but only as a tool” after winning the “Producer of the Year” category of the Brit Awards. The French producer said that because “every new music style originates from a new technology,” he believes that in the future, musicians would employ AI as a tool to create new sounds.
Days before making his remarks, Guetta used two AI-powered websites to generate lyrics and rap in the manner of American rapper Eminem for a live performance. At the Brit Awards, Guetta spoke with BBC music correspondent Mark Savage and remarked, “AI is definitely the way of the future for music. Of course. There is no question. but as a device.” “Nothing is going to replace the taste,” Guetta continued. “What defines an artist is, you have a certain taste, you have a certain type of emotion you want to express, and you’re going to use all the modern instruments to do that.”
Guetta claimed that he had made the Eminem-inspired vocal “as a joke”
Guetta remarked that when comparing AI to prior musical instruments that sparked musical revolutions, “Without the electric guitar, rock ‘n’ roll most likely wouldn’t exist. Without the Roland TB-303 [bass synthesizer] and Roland TR-909 drum machine, the acid house would not exist. Without the sampler, hip-hop would not exist.” The DJ reiterated, “I think really AI might define new musical styles. I believe that every new music style comes from a new technology.”
In a video he shared on Twitter last week, Guetta claimed that he had made the Eminem-inspired vocal “as a joke,” but that it had turned out to be so successful that he was astounded. According to him, he shared the video to start a conversation and raise awareness. “Actually, it’s very humorous since so many people are responding. Some of them think, “Oh, this is brilliant.” Some of them are furious with me, but I won’t be releasing the record. Although it is tough to believe that it is a genuine collaboration, Eminem’s voice can definitely be heard “said he.
