Meta CEO Mark Zuckerberg has admitted that their new social networking platform ‘Threads’ has seen a significant drop in user numbers within a month of its launch. Make no mistake: the X competitor reached 100 million users in five days after its launch in early July, but Threads failed to keep even half of them by the end of the month.
“If you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” Zuckerberg was quoted as saying by BBC. The Meta CEO apparently made these remarks during a conference call with staff, referring to the scenario as “normal.”
The company is concentrating on introducing new features
Meta is now working on providing more features to Threads in order to increase interaction and hence retain as many users as possible. Chris Cox, the company’s chief product officer, told employees that they were adding more “retention-driving hooks” to the app to entice users to return to the site.
Feeds such as “following” and “for you” have already been added to the app. Furthermore, the translation tool is being revamped in order to expand the scope of translation and extend its reach. Cox used the example of “making sure people who are on the Instagram app can see important Threads” when discussing another feature.
Meta’s other plans
During the call, Zuckerberg also discussed the company’s huge investment in the Metaverse, a virtual reality universe. He stated that advancements in augmented reality (AR) and virtual reality (VR) technologies were on pace, albeit not significantly ahead of schedule. He believes it will be widely adopted within the next decade.
Concerns have been expressed concerning Meta’s allocation of time and money to the Metaverse, as its Reality Labs division, which is in charge of VR goods, has suffered significant losses. Nonetheless, the corporation as a whole remains financially successful, with a profit of $7.79 billion reported in the most recent quarter. In response to another headline, Zuckerberg commented on Elon Musk’s suggested cage battle. While both have shown interest in the past, he is unsure whether it will happen this time. “I’m not sure if it’s going to come together,” Zuckerberg stated.
