A Milestone for Representation
Mattel, the iconic US toymaker, has launched its first blind Barbie doll, marking a significant milestone in its ongoing commitment to inclusivity. This new doll aims to more accurately represent blind and low-vision children, providing them with a toy that reflects their experiences. Available both online and in stores, the blind Barbie is designed to promote self-expression and a sense of belonging among all children.
“Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls at Mattel.
Collaboration for authenticity
To ensure the doll’s design authentically represents people with blindness and low vision, Mattel partnered with the American Foundation for the Blind. The blind Barbie is equipped with a white and red cane with a marshmallow tip. Her outfit features tactile fabric detailing, including a pink satin T-shirt and a purple tulle skirt, with loop fasteners and an elastic waistband to make dressing the doll easier.
Accessible packaging and community support
The packaging of the new Barbie is designed to be more accessible, featuring the word “Barbie” written in braille on the front of the box. Blind disability activist and broadcaster Lucy Edwards, who is part of the campaign promoting the new Barbie, expressed her enthusiasm, stating, “It means everything to me.” Edwards added that having a Barbie with a cane would have helped her feel less isolated when she lost her sight as a teenager.
Recognition from advocacy groups
The Royal National Institute of Blind People (RNIB) in the UK has also praised the launch of the blind Barbie. Debbie Miller, RNIB’s Director of Customer Advice and Support, commented, “It’s an acknowledgment that not everyone can see well, which means a lot to the blind and partially sighted community.” She believes this is a positive step toward helping children and adults with sight loss feel recognized and included.
Continued commitment to diversity
In addition to the blind Barbie, Mattel has also partnered with the National Down Syndrome Society (NDSS) to introduce its first Black doll with Down’s syndrome, following the release of a white doll with Down’s syndrome last year. This new doll features physical characteristics common in people with the genetic condition and includes braided hair texture, as requested by a focus group of Black individuals from the Down’s syndrome community.
Through these initiatives, Mattel continues to demonstrate its dedication to diversity and inclusion, ensuring that all children can see themselves reflected in their toys.
